Top Skincare Trends You Need to Know About Right Now...

The skincare industry is constantly evolving, with new trends emerging that focus on achieving healthier, glowing skin in the most natural and effective ways.  This year the spotlight is on ingredients and routines that prioritize skin barrier health, ancestral wisdom and sustainability.  We, at AZ Naturally, are happy to be on the cutting edge of skincare in terms of overall health.

1. Tallow-Based Skincare: A Return to Ancestral Wisdom

Tallow, rendered from grass-fed beef fat, is making a powerful comeback in skincare. Packed with vitamins A, D, E, and K, along with essential fatty acids, tallow mimics the skin’s natural oils, allowing for deep hydration and barrier repair. Consumers are gravitating toward tallow-based products because they’re recognizing the importance of using ingredients that work with, not against, the skin—a principle rooted in ancestral wisdom.

2. Microbiome-Friendly Formulations

Supporting the skin’s microbiome is more than just a buzzword—it’s a necessity. The microbiome, the delicate balance of beneficial bacteria on the skin, plays a key role in preventing inflammation, acne, and sensitivity. 

3. Circadian Skincare: Aligning with Nature’s Rhythms

Circadian rhythm awareness isn’t just for sleep—it’s influencing skincare routines too. People are starting to understand that skin behaves differently during the day versus at night, requiring different types of care. Daytime products focus on protection (think Tallow Whip), while nighttime formulations emphasize repair and renewal with nourishing ingredients like our Botanical Radiance Elixir. Following this natural cycle optimizes the skin’s ability to heal and regenerate.

4. Minimalist Skincare: Less is More

Consumers are simplifying their skincare routines, opting for fewer, high-quality products that deliver multiple benefits. This “skinimalism” approach reduces the risk of irritation and supports a healthier skin barrier. Multi-purpose products like tallow whips and botanical elixirs are rising in popularity because they hydrate, nourish, and protect—all in one step.

5. Blue Light Protection: Defending Against Digital Aging

With increased screen time, people are becoming more aware of the damaging effects of blue light on the skin. Blue light exposure can accelerate oxidative stress and premature aging. Skincare products formulated with antioxidants and natural light protectors like sea buckthorn oil are gaining traction as a defense against digital aging.

6. Sustainable, Eco-Friendly Packaging

Consumers are increasingly conscious of their environmental impact, demanding brands that use sustainable packaging materials and reduce waste. Glass containers, compostable materials, and refillable packaging options are becoming industry standards as people look for ways to align their beauty routines with eco-conscious values.

Embrace These Trends for Healthier Skin

As these trends continue to shape the skincare world, the underlying theme is clear—people are moving toward simpler, nature-aligned, and sustainable choices. At AZ Naturally, we’re proud to be part of this movement, offering products that nourish the skin while respecting nature.