If I could sit across from my 30-year-old self -- tired, maybe a little unsure of who she was becoming and full of insecurities, I’d hold her hand and say, “You’re already beautiful. And no one gets to define that for you but you.”
But I didn’t know that back then.
At 30, I was still chasing approval. I looked for beauty in all the wrong places -- magazines, store shelves, products with impossible promises. I didn’t yet understand that beauty wasn’t something to achieve or apply. It was something I already carried, but couldn’t see.
True Beauty doesn't need tons of makeup or carrying around a false facade. It needs confidence, acceptance, nourishment, wholeness.
I didn’t know that your skin responds best to what it recognizes: whole ingredients, sunlight, oils, fats, rest. I didn’t know the power of tallow or that plants - simple, ancient plants - could transform my skin in ways no lab-made cream ever could.
I didn’t know I could trust nature.
I didn’t know I could trust myself.
Today I feel more radiant than I ever did at 30.
Not because my skin is flawless, but because I’ve made peace with it.
I’ve slowed down. I’ve listened. I’ve returned to the rhythms I forgot.
I created AZ Naturally not just to offer skincare, but to offer something deeper: a return to what’s real. A reminder that our skin, our beauty, and our worth aren’t problems to be fixed. They are truths to be honored.
So, whatever your age, please know you're beautiful because beauty isn't found in a bottle. It's found in how you care for yourself... in the small, loving rituals that say, "I matter."
And you do. You always have.
