ANIMALS KNOW WHAT TO DO... WHY DON'T HUMANS?!
At AZ Naturally, we believe in aligning skincare with nature -- not shielding ourselves from it. That’s why you won’t find sunscreen in any of our products. This isn’t a careless omission... it’s a conscious decision rooted in science, ancestral wisdom, and a deep respect for the powerful force of the sun.
We’re not here to demonize sun protection. But we are here to shift the conversation.
The truth is, when you honor the sun the way nature intended, your body responds with health and not harm. It’s not the sun that’s the problem but our relationship with it.
Sunlight isn’t something to avoid but something to understand. Morning sun exposure helps regulate our circadian rhythms, supports hormonal balance, and activates mitochondrial function. Midday sun, when used wisely, is the only reliable source of natural vitamin D, which plays a crucial role in skin health, immune function, and mood regulation.
The danger lies not in sunlight itself but in prolonged, unwise exposure, especially for those who are disconnected from nature’s cues or have spent months avoiding the sun entirely.
Most commercial sunscreens are loaded with endocrine-disrupting chemicals, nanoparticles, and ingredients that can harm both human biology and marine ecosystems. Many contain oxybenzone, octinoxate, avobenzone, and homosalate... all of which have hormonal effects or potential toxicity.
Studies have found these chemicals in human blood, breast milk, and urine after just one application and we therefore choose not to compromise our commitment to clean, natural skincare by including these ingredients in our formulas.
Here are things you can do:
- Build your solar callus – Expose your skin to morning sunlight (sunrise preferably) and gradually increasing sunlight to naturally strengthen your tolerance.
- Wear protective clothing when needed – wide-brimmed hats, long sleeves, and shade are ancestral forms of sun safety.
- Nourish your skin from the inside out – a diet rich in antioxidants and fat-soluble nutrients like vitamin A, D, E, and K can make your skin more resilient.
- Use nature-rich moisturizers like our Tallow Whip and Cherub Whip to support skin barrier health before and after sun exposure.
We’re not anti-sun... we’re pro-alignment. When you learn how to live in rhythm with the sun instead of against it, you’ll find that your skin doesn’t need a chemical shield. It needs nourishment, balance, and wisdom.
That’s what AZ Naturally is here to provide.
